GHL Specialist & Funnel Builder

Building High-Converting Funnels & Smart Automations in GoHighLevel

I build high-converting funnels, seamless booking systems, and smart automations in GoHighLevel—helping businesses capture leads, streamline their processes, and turn more prospects into customers.

Shara Reyes — GHL Specialist & Funnel Builder
workflow: active
pipeline synced
test: passed
9+ Years
IT & QA Experience
GoHighLevel
Funnels & Automations
CRM & Workflows
Systems & Process Automation
QA Mindset
Testing & Troubleshooting
Capabilities

What I Can Build With GoHighLevel

From funnel strategy to automation, I build complete customer journeys designed around specific business goals.

// funnel

Funnel Building

Landing pages and complete conversion funnels designed around specific business goals.

// leadgen

Lead Generation

Lead capture forms, landing pages, pipelines, and automated follow-ups.

// booking

Booking & Appointment Systems

Booking pages, calendars, forms, reminders, and follow-up automation.

// crm

CRM & Pipeline Management

Organized pipelines that help businesses track and manage leads throughout the customer journey.

// automation

Workflow Automation

Email, SMS, notifications, triggers, follow-ups, and lead nurturing workflows.

// qa

Testing & Optimization

Testing the complete funnel experience, troubleshooting issues, and improving functionality and user experience.

Skill Set

Core Skills & Technical Range

A blend of funnel-building craft and the technical, quality-driven habits carried over from QA engineering.

GoHighLevel Funnel Building
Landing Page Design
Lead Generation Funnels
Booking & Appointment Systems
Forms & Surveys
CRM & Pipeline Management
Workflow Automation
Email & SMS Automation
Funnel Strategy & Architecture
Funnel Troubleshooting
Testing & Optimization
Basic API / Webhook Concepts
Portfolio

Featured GHL Projects

Explore my sample funnels and see how strategy, design, CRM, and automation come together to create complete customer journeys.

booking funnel
Booking Funnel

Appointment Booking Funnel — Dental Clinic

A complete appointment booking funnel designed to guide potential patients from initial interest to appointment scheduling, with follow-up automation to support the customer journey.

View Funnel
lead generation
Lead Generation Funnel

Lead Generation Funnel — Plumbing Company

A lead generation funnel designed to capture potential customers, collect lead information, organize prospects in the CRM, and trigger automated follow-up.

View Funnel
webinar funnel
Webinar Funnel

Webinar Registration & Follow-Up Funnel

A webinar funnel designed to capture registrations, manage attendees, and automate communication before and after the webinar.

View Funnel
How I Work

From Strategy to Automation

I approach every funnel as a complete customer journey—not just a collection of landing pages.

01Discover

Research & Business Understanding

// business goals · audience · offer

Understand the business, target audience, offer, business goals, and desired customer action. Research the market and, when appropriate, review competitor funnels to identify opportunities, positioning, messaging, and potential gaps.

02Architect

Funnel Strategy & Blueprint

// mapping the full customer journey

Define the funnel objective, funnel type, target audience, offer, customer journey, and conversion strategy, resulting in a clear Funnel Architecture Blueprint before development begins.

  • Funnel flow
  • Landing page sections
  • Forms & data collection
  • CTA strategy
  • CRM pipeline stages
  • Workflow & automation triggers
03Design & Build

Funnel Development

// turning strategy into a working funnel

Turn the strategy into a functional and visually cohesive funnel — built in GoHighLevel with a focus on usability, clarity, and conversion.

  • Messaging & offer positioning
  • Brand colors & typography
  • Page structure & CTAs
  • Forms & booking systems
  • Thank-you pages
  • CRM structure
04Automate

CRM & Workflow Automation

// connecting the funnel to the backend

Connect the funnel to the backend systems that power the customer journey, ensuring the right action happens at the right stage.

  • CRM pipelines & triggers
  • Welcome & email sequences
  • SMS follow-ups
  • Internal notifications
  • Appointment reminders
  • Lead assignment & pipeline movement
05Test & Optimize

Quality Assurance & Continuous Improvement

// tested from the user's perspective

Test the complete funnel from the user's perspective, verify that every component works as intended, then troubleshoot and optimize for a smoother experience.

  • Forms, buttons & links
  • Calendars & workflow triggers
  • Email & SMS delivery
  • CRM updates & pipeline movement
  • Mobile responsiveness
  • Overall customer journey
Shara Reyes
About Me

A Technical Mindset Behind Every Funnel

I'm Shara, a GoHighLevel Specialist and Funnel Builder with 9 years of experience in the IT industry as a QA Engineer. I bring a strong technical and detail-oriented mindset to building funnels, CRM systems, booking systems, and workflow automations in GoHighLevel.

My background in QA has strengthened my ability to troubleshoot, test, and optimize systems while ensuring a smooth user experience. I'm passionate about using GoHighLevel and automation to build practical systems that help businesses capture leads, streamline processes, and improve customer journeys.

// attention to detail // technical troubleshooting // analytical thinking // structured problem-solving // testing & QA
Toolkit

Tools & Technologies

Platform

GoHighLevel HTML/CSS

Analytics & QA

GA4 Google Tag Manager OneTrust Power BI Azure DevOps Postman Chrome DevTools SQL

AI Tools

ChatGPT Claude Gemini
Get In Touch

Let’s Work Together

Have a project in mind, or interested in working with me? Choose what brings you here.

For Clients

Free Consultation

Have a funnel or automation project in mind? Let's discuss your needs.

Free Consultation
For Employers

Book a Call

Interested in working with me or hiring me? Choose a time that works for you.

Book a Call
© 2026 Shara Reyes — GHL Specialist & Funnel Builder